1. Missions:
- NEU is the pioneer in innovation, development and universalization of knowledge in economics, management and business administration. NEU is a place attracting and nurturing talents, an endowment of high quality human resources that serve the sustainable development of Vietnam.
- NEU educates Vietnam’s top leaders and entrepreneurs.
- NEU is an exceptional research center, proposing guidelines for country’s socio-economic growth and providing consultations for government, non-government organizations and enterprises.
2. Visions:
- Become a research-oriented, multidisciplinary university ranking among the top 5 in Vietnam.
- Become one of the 100 best universities in Asia in economics, management and business administration.
3. Core values:
- Creativity: Enhancing creativity learning and research environment which increase freedom of creativity, develop ideas; respect for objective and scientific criticism; fascinate innovation and create its own identity.
- Unity: NEU is a solidarity for common goals, eager to collaborate, share resources and support academic, non-academic staffs and students strive for university’s progression. . The network of alumni, students and partners is an integral part of the University.
- Integrity: Respecting honesty, fairness, and transparency in all training, research, and university administration processes; publicly and attentively implementing pledges to students, staff and society.
- Effectiveness: NEU focuses on sustainable development by improving quality and optimizing efficiency to ensure the best use of resources.
- Responsibility: Thinking with a strong sense of responsibility, acting wholeheartedly for the common goals; individual's interests are intertwined with the development of the University.