In the morning of November 12, 2019, the Institute of International Trade and Economics and the Marketing Department in collaboration with the University of Bremen - Germany, the Asia-Germany Knowledge Network for Logistics and Transport (AGKN) organized the Workshop International science "Digital Business and Marketing in the era of globalization"
Attending the Conference, on the side of international guests, there were Prof. Dr. Hans-Dietrich Haasis - University of Bremen, Germany; Prof. Dr. Holger Seimons - University of Barcelona, Spain. On the field of delegates, there were Assoc.Prof. Dr. Vu Trong Lam - Deputy Director, Deputy Editor of National Political Publishing House Truth; Dr. Nguyen Ngoc Tu - Department of Electronic Commerce & Digital Economy, Ministry of Industry and Trade; Dr. Pham Tien Dung - Head of Hanoi Religious Affairs Department; Mr. Nguyen The Hung - General Statistics Office. From the National Economics University, there were Assoc.Prof. Dr. Pham Hong Chuong - Rector of the school; Assoc.Prof. Dr. Ta Van Loi - Director of International Trade & Economics Institute; Assoc.Prof.Dr. Vu Huy Thong - Head of Marketing Department; with members of Science & Training Council; Professor Council; leaders of departments, faculties, institutes and centers in the whole school; With representatives of universities, scientists at home and abroad, interested lecturers and students.
Speaking at the opening of the conference, Assoc.Prof. Dr. Pham Hong Chuong - President of the school said that technology in general and digital technology in particular are changing the life of the world in an unprecedented way in history. Technology has been making things different day by day. Science of Economics and Business Administration is also undergoing a drastic change, constantly updating new operating rules and new tools in line with the dynamic development of the times. Assoc.Prof. Pham Hong Chuong believes that the seminar will bring practical content, update the marketing trends and issues of digital technology, business and economic issues in a timely fashion. At the same time, it gives individuals and businesses an overview and the most obvious awareness of the strong transformation of science, thereby providing new directions, new operating rules, and new technologies. New tools are suitable for the dynamic development of current technology.
Speaking at the seminar, Assoc.Prof. Dr. Ta Van Loi - Director of School of Trade & international Economics said this was the first time the School of Trade & international Economics in collaboration with the Faculty of Marketing organized an International Conference.
With 120 articles posted in the conference proceedings and 3 parallel discussion sessions. Session 1: Digital business in an era of globalization; Session 2: Digital marketing in the era of globalization and Session 3: Managing the green supply chain. Assoc.Prof. Dr. Ta Van Loi hopes that the conference will not only provide an overview, but also a place to share and exchange the latest research results and practical experience, as well as an opportunity. for scientists and exchange experts to explore the possibility of cooperation, promote the strong development of career networks in an era of globalization.